Privacy Policy
How Better Choice Care handles information submitted through our website.
Better Choice Care LLC respects your privacy. This policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, request information about non-medical home care, or apply for employment.
Effective August 25, 2026
Scope and Information We Collect
This policy applies to information collected through betterchoicecare.com and related public website forms. Separate notices, agreements, or authorizations may apply during client intake, employment screening, hiring, or service delivery.
Information you provide
- Contact information, such as your name, telephone number, email address, mailing address, and ZIP Code.
- Care inquiry information, such as the person who may need care, the general type of non-medical support being considered, timing, preferred contact method, and information included in your message.
- Applicant information, such as employment history, education, qualifications, availability, resume information, references, driving-related information when relevant to a position, and work-authorization information.
- Communications, including website submissions, emails, telephone calls, and other communications with us.
- Other information you voluntarily choose to provide.
Information collected automatically
Our website platform and enabled integrations may automatically collect information such as IP address, browser and device type, pages viewed, referring page, approximate location derived from an IP address, and interactions with the website.
Information from other sources
We may receive information from family members, authorized representatives, employment references, recruitment sources, screening providers, service providers, or other persons you authorize to provide information.
Please do not submit medical records, diagnoses, medication details, Social Security numbers, insurance numbers, financial account information, or other sensitive information through a public website form. If sensitive information is needed for client intake, employment screening, or another legitimate purpose, Better Choice Care will request it through an appropriate process.
How We Use Personal Information
We use information only for legitimate business, service, employment, safety, and legal purposes.
Care and General Inquiries
- Respond to questions and consultation requests.
- Discuss available non-medical home care services.
- Schedule consultations and communicate about requested services.
- Determine whether our services may be appropriate for the general needs described.
Caregiver Applicants
- Process employment applications and evaluate qualifications.
- Communicate with applicants and contact references.
- Conduct legally permitted screening after providing required notices and obtaining required authorization.
- Maintain appropriate recruitment and employment records.
Website and Business Operations
- Operate, maintain, secure, troubleshoot, and improve the website.
- Measure website use and understand how visitors find and use our site.
- Prevent fraud and protect the safety and security of our systems and operations.
Communications and Compliance
- Send service-related communications.
- Send marketing communications only where permitted and with any consent required by law.
- Meet legal, licensing, insurance, tax, employment, and regulatory obligations.
When We Disclose Information
We may disclose personal information only as reasonably necessary for the purposes described in this policy.
- Service providers supporting website hosting, online forms, analytics, communications, scheduling, recruiting, background screening, payroll, storage, security, and other business functions.
- Professional advisers and insurers, including attorneys, accountants, auditors, insurance brokers, and insurance carriers.
- Government and regulatory authorities when required or appropriate for licensing, registration, screening, reporting, investigations, legal process, or compliance with law.
- Parties involved in a business transaction, such as a merger, financing, reorganization, or sale of assets, subject to appropriate protections.
- Other persons at your direction or with your consent.
Better Choice Care does not sell personal information for money. We also do not knowingly share personal information for cross-context behavioral advertising. If these practices change, we will update this policy and provide any notices or choices required by applicable law.
Cookies, Analytics, and Browser Signals
Cookies and similar technologies
Our website platform and enabled integrations may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, maintain security, understand website traffic, and measure performance. Some cookies are necessary for the website to function; others may support analytics or performance.
You may control cookies through the cookie banner displayed on our website, when available, and through your browser settings. Blocking some cookies may affect how the website works. Third-party services process information under their own privacy policies.
Do Not Track and Global Privacy Control
Some browsers offer a Do Not Track setting. Because there is no universally accepted standard for responding to Do Not Track signals, our website may not respond to them. Where legally required and technically supported, we will recognize applicable browser-based opt-out preference signals, such as Global Privacy Control.
Telephone communications
If a telephone call is recorded or transcribed, Better Choice Care will provide any notice or obtain any consent required by applicable law. We do not send marketing text messages without any consent required by law. You may reply STOP to opt out of marketing texts; message and data rates may apply.
Retention and Security
Data Retention
We retain personal information only for as long as reasonably necessary to respond to inquiries, evaluate applications, provide requested services, maintain business and employment records, resolve disputes, enforce agreements, and satisfy legal, licensing, tax, insurance, and regulatory requirements. Retention periods vary based on the information and the reason it was collected.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, email, transmission method, or storage system can be guaranteed completely secure. Do not use website forms for emergencies or highly sensitive information.
Privacy Requests and California Notice
Depending on the law and circumstances, you may have choices concerning certain personal information.
Your privacy choices
You may ask us to access, correct, or delete certain personal information or to stop certain communications. Some requests may be limited by legal exceptions, recordkeeping obligations, security requirements, or our need to complete a transaction you requested.
- Use the unsubscribe link to stop marketing emails.
- Reply STOP to stop marketing text messages.
- Use the website cookie banner or browser controls to manage cookies.
- Use the contact information below and state that your message is a Privacy Request.
We may need to verify your identity before completing certain requests. Where legally permitted, an authorized agent may submit a request, but we may require proof of authorization and verification of the consumer’s identity. We will not unlawfully discriminate against anyone for exercising an applicable privacy right.
California privacy notice
California law may provide residents with rights to know or access, correct, or delete personal information; receive information about certain disclosures; and opt out of the sale or sharing of personal information. The availability of a particular right depends on the law that applies to Better Choice Care and the circumstances of the request.
For purposes of California’s Shine the Light law, we do not disclose customers’ personal information to third parties for those third parties’ own direct marketing purposes.
Children, External Links, and Policy Updates
Children’s privacy
Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information through our website, contact us so we can review and address the matter.
Third-party websites
Our website may link to third-party websites or services. Better Choice Care does not control their privacy or security practices. Review the privacy policy of any third-party website before providing information.
Changes to this policy
We may update this Privacy Policy as our practices, services, or legal obligations change. We will post the revised policy on this page and update the effective date. Material changes may also be communicated in another appropriate manner.
Questions About Your Privacy?
To ask a question or submit a privacy request, contact Better Choice Care and say or write “Privacy Request.” Describe the request without including highly sensitive information in the initial message.
Contact Better Choice Care